Hey, I'm Brett!
I Turned My Rock Bottom Into a Brand That Changed My Life—Now I’ll Help You Do It Too
Struggling to get your content the attention it deserves?
I get it. I’ve been there.
After spending a decade in prison, I came out knowing nothing about social media.
But I had a story—and I learned how to tell it in a way that connected with people.
I went viral by being real. No gimmicks. Just truth.
And from that momentum, I built a mission-driven coaching business that’s now helping others do the same.
Want to make your message impossible to ignore? Stick around—I’ll show you how.
Brett Booker: Entrepreneur, Viral Strategist, and Speaker
Helping Entrepreneurs & Creators Craft Content That Drives Sales & Impact
My Story: From the Shadows to the Spotlight
I know what it’s like to feel invisible, to have a voice but no audience, a message but no way to share it. For years, I lived in the shadows—both figuratively and literally. My pursuit of instant gratification led me to Leavenworth Penitentiary, one of the most notorious prisons in the U.S., with an 11.5-year sentence. But in that darkness, I discovered the most powerful force in the world: storytelling. Storytelling builds empires. It shifts culture. It changes lives. And it can build your brand.
I spent years mastering the art of influence, communication, and crafting narratives that demand attention. Instead of letting my circumstances define me, I turned them into my greatest asset—a story worth telling. Since then, I’ve changed tens of thousands of lives by sharing my journey. But more than that, I’ve built a full-time living by leveraging my story and teaching others how to do the same.
Why Brett Booker?
Why would you listen to Brett Booker, a convicted felon who was sent to federal prison for ten years? Because I personify what personal transformation looks like. I didn’t choose this path—it was forged through necessity. At a young age, I had already dug a hole deeper than most people will ever experience. But instead of staying buried, I built a life beyond what I could have ever imagined. While in federal prison, I earned a college degree, published books, went from scrawny to swole, and developed an unbreakable mindset.
I became obsessed with understanding human behavior and what it truly takes to inspire people to make massive changes in their lives. The men around me took notice—and started asking for my help. So I became the example. I mentored, challenged, and pushed them to levels they never thought possible, showing them how to escape their own mental prisons and take back control of their lives. That’s when I found my true purpose.
Your Story Needs to Be Told
In today’s digital world, attention is the currency. If you’re not capturing it, you’re invisible. You have experience, knowledge, and perspectives that can impact the world—but if no one sees it, it doesn’t matter. I help entrepreneurs, creators, and brands turn their stories into viral content that builds authority, attracts a raving audience, and maximizes sales and impact. Whether you're building a personal brand, launching a business, or just trying to stand out in a crowded market, I’ll show you how to package your message in a way that grabs attention and keeps it.
Where to Start?
Enroll In My Attention Hacker Course
TikTok, Reels and Shorts Masterclass
Apply To The Booker Brand Accelerator
Personalized coaching to scale your brand and dominate your niche.
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